Roblox Is Making It Easier to Build Games With AI – and Play Them Outside Roblox
Roblox unveiled a sweeping set of new Roblox AI tools at its annual Developer Conference, signaling a shift toward making game creation easier through AI while also pushing those creations well beyond the Roblox platform itself.
The announcements included expanded generative AI tools, upgraded NPC capabilities, cross-platform availability for creator-built games, and new financial products aimed specifically at creators earning money through the platform.
Expanding Roblox AI Tools for Game Creation
Roblox is broadening access to its generative AI creation feature called Build, which lets users create games using natural language prompts rather than traditional coding. First introduced in July and initially limited to New Zealand, the feature is now expanding to Serbia and Singapore as well.
Build is also gaining desktop access for larger-screen creation, a new asset library, and more granular iterative control over generated content. Later this year, the platform plans to add a prompt-based scene-generation feature that will extend directly into Roblox Studio, the platform’s core development environment.
Taking Games Beyond Roblox Itself
Perhaps the most significant shift involves where these games can actually be played. Roblox confirmed that creators will soon be able to release their games as standalone apps on mobile, PC, and consoles, with Roblox functioning as the underlying game engine powering that experience. By year-end, players will also be able to join games directly through a browser link, without needing the Roblox app installed at all.
Together, these changes suggest Roblox is no longer focused solely on drawing more users to its own platform, but is actively working to extend the reach of what developers build far beyond it, while simultaneously lowering the barrier to entry for creation itself.
Smarter NPCs and Quality-of-Life Features
Beyond creation tools, Roblox is adding new capabilities to non-player characters, including NPCs that can automatically playtest a game later this year, potentially saving developers significant manual testing time. Creators will also gain the ability to add offline mode to their games, letting players continue playing even with a weak or interrupted network connection.
On the player side, Roblox is introducing a Friends chat tab that follows users across different games, complete with voice typing support. An improved discovery algorithm will also tailor recommendations by age, suggesting shorter-format games to younger users while surfacing longer-playtime experiences for older players.
New Tools for 2D Games and In-Game Commerce
Roblox’s game engine is also gaining dedicated 2D game creation support, including an orthographic camera option, animated image containers, and direct sprite-sheet import for animation work, features aimed at developers who prefer classic 2D game design over the platform’s more common 3D environments.
Within Roblox’s Moments vertical video feed, players will soon be able to tap on any avatar shown in a clip and directly purchase the items that avatar is wearing, turning passive video browsing into a more direct commerce opportunity.
Roblox’s New Financial Tools for Creators
The company also highlighted just how much money is flowing through its creator ecosystem. Since 2013, Roblox says game makers have collectively earned more than $5 billion on the platform, with earnings over just the last 12 months reaching $1.7 billion alone.
To help creators manage that money more directly, Roblox is launching a dedicated Roblox Wallet, allowing creators to receive real-money payouts by the end of each business day rather than waiting for traditional payment cycles. Users will also be able to transfer wallet funds to external bank accounts. Roblox is partnering with Airwallex to power these wallet services, initially limited to US users aged 18 and older, with plans to expand internationally over time.
The company also teased a forthcoming Roblox Card, set to launch next year, which would let creators spend their platform earnings directly at any location accepting the card, similar to a standard debit card tied to their creator income.
A Platform Focused on Growing Engagement
Roblox founder and CEO David Baszucki emphasized the platform’s overall scale during the conference, noting that players spent more than 29 billion cumulative hours on Roblox across 180 countries last quarter alone. With this latest round of Roblox AI tools, cross-platform expansion, and creator financial products, the company appears focused on extending that engagement even further, both within Roblox and increasingly beyond it.